Sing Up

Organisational Development

Sing Up is a primary schools music initiative created by Youth Music, Faber Music and The Sage Gateshead. As public funds drew close to ending, David Clarke was engaged to act as business mentor to the partnership to develop a plan to commercialise the project through the sale of resources to primary schools.

This involved conventional business start up mentoring, market testing, product packaging, digital and web development, pricing, marketing and sales and new business systems. The project was established as an innovative joint venture between subsidised and private sectors, with potential to share investment and long term return.

A year on, Sing Up has sold membership to more than 5,000 schools and is ahead of target on its financial plan. David continues to act as business mentor. We are now investigating social enterprise and impact investment opportunities for the next stage of product development for new markets.

www.singup.org



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